Engineers Who Ship.
Problems That Matter.
We are forward-deployed engineers, designers, and thinkers who stay close to the problem, not tucked behind layers of process. From idea to deploy, we move with intent, learn in the open, and keep the "why" visible.
Trusted by engineering teams at
Built for real problems. Shipped by real teams.
Procedure started in 2017 as a small crew that just loved making things work better, and that hasn't changed. AI has been part of how we build from the very beginning, not a capability we bolted on once it got popular. That same engineering rigor runs through the AI-powered systems, enterprise applications, and complex technical challenges we take on today. We still experiment, break, fix, and ship together, because that's how real products and real teams grow.
Intentional Craft
We're builders at the core, and we love the craft. Every system we build reflects that care, context, and the people behind it. We don't rush the details or cut corners on architecture. Production-grade from day one means code that scales, maintains, and stands up to real-world pressure.
Embedded Partnership
We don't believe in the agency model where contractors disappear after handoff. Our engineers become true extensions of your team, attending your standups, understanding your codebase, and caring about your outcomes. We stay through the ups and the downs, which is why our average client partnership runs three years and well beyond.
We've Shipped Real Products
Our team has built inside high-functioning software teams, at early startups and at scale. We've felt the pressure of a launch and the weight of real production traffic, so we bring hard-won judgment to your problems instead of theory.
We Question the Why
We push on why something is being built before we build it. Sometimes the feature you asked for isn't the one that moves the needle. We'd rather have that conversation early so you ship what actually matters, not just what was scoped.
Action Over Perfection
We'd rather ship and improve than wait for perfect. Progress comes from trying, testing, and refining. We move fast by making smart architectural decisions upfront and staying focused on problems that actually matter.
Honest Conversations
No black boxes. No vague timelines. No surprise invoices. We keep it real because feedback isn't about being right. It's about making things better together. Respect and candor travel in both directions.
Leadership
Choosing a mentor is more important than choosing a company
Our founders have more than a decade of experience in their respective fields. They lead by mentoring, not managing, helping engineers and clients alike grow through real collaboration.
Ulhas Mandrawadkar
CTO & Co-Founder
Engineering leader with deep expertise in product development and system architecture. Mentoring engineers and driving technical excellence across enterprise clients.
Connect
Brajkishor Baheti
CEO & Co-Founder
Founded Procedure with a vision to deliver exceptional product engineering. Leading strategy, partnerships, and domain expertise across diverse industries.
ConnectOur Journey
From product engineering to AI-powered solutions
Founded
Started as a small crew that loved making things work better, and we were building with machine learning, data, and automation from the start. AI was in our DNA years before ChatGPT, not a capability we bolted on later.
Scaled Delivery
Expanded across fintech, healthcare, and enterprise SaaS. Established our embedded partnership model.
Scaled AI Across Delivery
Pushed AI deeper into how we build and ship. Rolled LLM-powered systems into production across client engagements.
Deepened AI Engineering
Deepened investment in AI engineering and MLOps. Now shipping AI systems that reach production.
Certified Best Workplace
Recognized as a TSOW Certified Best Workplace, validating our commitment to trust, growth, and engineer well-being.
Australian Presence
Opened our Melbourne base to support engineering teams across Australia and APAC. Same embedded delivery model, closer to the timezone.
Why Procedure
The numbers speak for themselves
We've built our reputation on delivering results, not promises.
Average time to deploy engineers
Not weeks. We move fast because your timeline matters.
Client retention rate
Clients stay because we consistently deliver results.
Average partnership length
We build long-term relationships, not short-term projects.
Faster than traditional hiring
Skip the 6-month hiring cycle for senior AI talent.
Trust & Compliance
Enterprise-grade security you can trust
Secure SDLC
Implemented
Responsible AI Practices
Adopted
TSOW Certified Best Workplace
2025-2026
Ready to Ship Software
That Actually Works
Whether you're launching your first AI initiative, scaling an existing product, or trying to rescue a stalled project, we'd love to hear about your challenges. Our team will give you an honest assessment, even if the answer is that you don't need us yet.