Braj Baheti

Braj’s story of inception is nothing short of extraordinary. With an unwavering determination and a mind wired for forward thinking, his journey to co-founding Procedure is a testament to his ingenuity and passion for solving complex problems with technology.

While he qualified as a Chartered Accountant in November 2011, Braj had begun his professional journey at EY in the risk advisory function. Armed with an acute eye for detail and a thirst for innovative processes, he automated numerous standard audit checks and began to envision how technology could revolutionize the industry.

Braj left EY to join a Quantitative Trading Desk in Singapore, where he continued to expand his experience in designing state-of-the-art systems for data warehousing and constructing intricate trading strategies. This inspired him to explore code-driven solutions—and the universe of possibilities they opened up.

Eager to share his passion for automation and process optimization, Braj founded Let Us Excel, breathing life into his vision of automating manual data processing, eradicating the errors that hindered businesses, and empowering employees with Excel proficiency. This pursuit unveiled a profound truth—the need for elegant execution and the missing layer of consulting and product management in the tech industry.

Determined to fill this void, he embarked on a quest to find a tech co-founder who shared his unwavering commitment to building remarkable, game-changing solutions. Destiny intervened, as Braj crossed paths with Ulhas, a fellow visionary on a parallel voyage. Finding an instant harmony in their shared vision, Procedure was brought to life. As a co-founder, Braj continues to drive Procedure’s audacious ambition to reshape the landscape of cutting-edge solutions and thirst for delivering digital engineering masterpieces.