Stay Close to the Problem.
Ship What Matters.
We're not process consultants who disappear into discovery for months. We're forward-deployed engineers who embed with your team, understand your constraints, and ship production code from week one. No layers. No handoffs. Just focused engineering.
Client Retention
Average Partnership
Products Shipped
Knowledge Transfer
We stay close because distance creates drift. And drift kills products.
Procedure engineers are forward-deployed. We sit inside your systems, your Slack channels, your codebase. We understand not just what you're building, but why it matters and who it's for. When engineers understand the problem firsthand, they build better solutions.
How We Work
From First Conversation to Production.
A proven methodology designed for speed without sacrificing craft. Every phase builds on the last, and every decision stays visible.
Discovery
Understand the Real Problem
We don't do multi-month discovery phases. We go deep fast. Our engineers immerse themselves in your domain, interview stakeholders, and map technical constraints. By the end of week one, we have a shared understanding of what success looks like.
Deliverables
- Technical architecture assessment
- Risk identification and mitigation plan
- Scope definition with clear milestones
- Team structure recommendations
Design
Architect for Production
We design systems meant to run in production under real load with real users. Not diagrams that look good in executive presentations. Every architectural decision is documented with its trade-offs visible. We optimize for maintainability and iteration speed.
Deliverables
- Production-ready system architecture
- API contracts and data models
- Security and compliance framework
- Technical decision records
Build
Ship Incrementally. Learn Continuously.
We work in tight iterations, shipping working software every week. Not features that almost work—features that are deployed, monitored, and ready for users. Our engineers pair program, conduct code reviews, and maintain production-grade standards from the first commit.
Deliverables
- Weekly deployable increments
- Continuous integration and deployment
- Real-time progress visibility
- Knowledge transfer throughout
Ship
Production is Day One, Not the Finish Line
Getting to production is just the beginning. We instrument everything, monitor performance, and iterate based on real user data. When issues arise—and they will—we're there to diagnose, fix, and improve. Your product gets better every week it's live.
Deliverables
- Production deployment and monitoring
- Performance optimization
- Incident response and resolution
- Data-driven iteration cycles
Iterate
Evolve Based on Evidence
User behavior tells you what documentation never can. We analyze how people actually use your product, identify friction points, and prioritize improvements that move the metrics that matter. Features are validated, not assumed.
Deliverables
- Usage analytics and insights
- Feature prioritization based on data
- Continuous improvement cycles
- Long-term product roadmap input
What Makes Us Different
Not Your Typical Dev Shop.
We built Procedure because we were tired of how agencies work. Here's what we do differently.
Embedded, Not Outsourced
Our engineers don't work in isolation on the other side of an account manager. They join your standups, use your tools, and care about your outcomes. When the engagement ends, the knowledge stays with your team.
Context Over Communication
We believe shared understanding beats constant check-ins. Instead of flooding your inbox with status updates, we invest in making sure everyone has the context they need to make good decisions without waiting for a meeting.
Ship and Improve, Not Wait for Perfect
Perfection is the enemy of progress. We'd rather put working software in front of users and learn from real feedback than debate hypotheticals in endless planning sessions. Momentum matters.
The Why Stays Visible
Every technical decision comes with its rationale documented. When you ask 'why did we build it this way?' there's always an answer. We learn in the open because transparency makes teams stronger.
Our Principles
The beliefs that guide our work.
These are not just words on a wall. They are the principles we use to make decisions every day.
Intentional Craft
Every system we build reflects care, context, and the people behind it. We don't rush the details or cut corners on architecture. Production-grade from day one.
Honest Conversations
No black boxes. No vague timelines. No surprise invoices. We tell you what's working and what isn't. Feedback is about making things better together.
Zero Politics
We have no room for ego or noise. Transparency, trust, and shared intent keep our teams aligned and focused on what actually matters: shipping software.
Ownership and Autonomy
When you build something at Procedure, you own it. We trust our engineers to make good calls and back them with accountability. No micromanagement.
Learning from Mistakes
If you're not making mistakes and learning from them, you're not growing. We run blameless post-mortems and celebrate lessons as much as wins.
Users First
Our compass is simple: make it useful, make it clear. We design for the person on the other side of the screen—not metrics, not trends. Real users, real solutions.
What You Can Expect
Outcomes, Not Outputs.
We measure success by what ships and the impact it creates—not by hours logged or tickets closed.
Client Retention
Clients stay because we consistently deliver results
Average Partnership
We build long-term relationships, not short-term projects
Products Shipped
Production code running for real users
Knowledge Transfer
Your team gets stronger, not more dependent
"What started with one engineer nearly three years ago has grown into a team of five, each fully owning their deliverables. They've taken on critical core roles across teams. We're extremely pleased with the commitment and engagement they bring."
Ready to Build
Something Real?
Skip the months of discovery and the endless proposal cycles. Let's have an honest conversation about what you're building and how we can help. If we're not the right fit, we'll tell you.