Built for Real Problems.
Shipped by Real Teams.
We're forward-deployed engineers, designers, and thinkers who stay close to the problem, not tucked behind layers of process. From idea to deploy, we move with intent, learn in the open, and keep the 'why' visible.
How It Started
Procedure started as a small crew that just loved making things work better, and that hasn't changed.
Today, we're still experimenting, breaking, fixing, and shipping together, because that's how real products and real teams grow. Our team is a mixed bag. Of the smart and the hard workers. Of the organised and slightly chaotic. Of the early risers and the burners of the midnight oil. We appreciate diversity and truly like having differing perspectives in the room.
Our Beliefs About Work
How We Think About Work
These aren't corporate values on a poster. These are the beliefs that guide our daily decisions and how we treat each other.
Work is Only One Part of Your Life
We treat it as such. Your career matters, but so does everything else that makes you who you are.
Weekends Are Sacred
Not to be messed around with. You won't be asked to work on one. Ever.
Commuting is a Waste of Time
Working from home saves you additional time. Go crazy with it. Build a life around your work, not the other way around.
Side Gigs Are Welcome
We believe there are multiple avenues to learn and grow. So why restrict it only to work?
Asynchronous by Default
Synchronous communication is expensive, so we default to writing docs and literature to enable async communication.
Good Things Come in Pairs
Errors get halved. Productivity, ideas, and fun get doubled. Learning gets accelerated exponentially.
Learning from Mistakes
If you are not making mistakes and learning from them, you are not growing. We celebrate the lessons, not just the wins.
The Principles That Shape Procedure
Values That Keep Us
Aligned & Real
The values that keep our teams aligned, our code intentional, and our culture authentic.
Intentional Craft
We don't rush the details. Every build, from architecture to microcopy, reflects care, context, and the people behind it. Good work moves fast when it's done with intention.
Continuous Learning
There's always something new to explore - a tool, a mindset, a mistake that teaches. We view curiosity as a skill and sharing as an integral part of our job.
Users First
Our compass is simple: make it useful, make it clear. We design for the person on the other side of the screen - not metrics, not trends.
Honest Conversations
We keep it real, even when it's hard. Feedback isn't about being right - it's about making things better together. Respect and candor travel in both directions.
Zero Politics
We've got no room for ego or noise. Transparency, trust, and shared intent keep our teams aligned and our focus on what actually matters - the work.
Action Over Perfection
We'd rather ship and improve than wait for perfect. Progress comes from trying, testing, and refining - momentum over hesitation.
Ownership & Autonomy
When you build something here, it's yours to shape, improve, and stand behind. We trust people to make good calls and back them with accountability.
Context Over Communication
We believe clarity beats volume. The more context everyone has, the stronger the collaboration - no confusion, no crossed wires, just shared understanding.
Growth Requires Investment
We Invest in Growing You
Apart from work, we continually invest in growing you as a professional and a human. Because choosing a mentor is more important than choosing a company.
Extensive Boot Camp
All LevelsGet to learn, regardless of your experience, about Data Structures and Algorithms, LLD, HLD, DevOps, frontend, backend and test engineering.
Book Club
MonthlyBroaden your horizons by picking up a book every month and have fun doing so. We discuss ideas that go beyond just code.
P1 - Half Yearly Tech Conference
Bi-AnnualHere's where we explore futuristic themes to keep you informed about what's happening in the tech space outside our office.
Internal Projects
OngoingWhere your craft, experimentation and learning take precedence over deadlines. Try out new technologies and domains without client pressure.
What It's Like Here
A Place for the Curious
We love debating over languages and frameworks and want someone who can bring their opinions to these discussions. We love reading and sharing articles, podcasts, and tech essays.
If you are someone who loves tea or coffee, Marvel or DC, Peterson or Zizek, or even something eclectic, you will feel right at home.
Continuous improvement is at the heart of everything we do at work and outside. We pride ourselves on being early adopters of the latest tools, libraries and frameworks while consistently delivering business value.
People who work with us fall in love with their craft. We have changed the definition of "work" for them.
Trust us, there's never a dull day at work.
Since we are a service company, you will have the advantage of working on a wide gamut of problems, technology & real world-wise.
You'll be involved in all stages of a product lifecycle.
You'll never have to wonder why you are working on something because you'll always know it.
Mentorship that accelerates careers.
Our founders have more than a decade of experience in their respective fields. Ask our ex-employees how it has helped their careers.
Come Build
What's Next
Join a team that values autonomy, learning, and thoughtful engineering over everything else. We're growing, and we'd love to grow with you.